DITA Epiluxury - Beyond Luxury
There are countless luxury eyewear brands in the market, but there is only one Epiluxury eyewear brand in the world - introducing DITA's Epiluxury range
Without naming names, there are plenty of so-called luxury brands in the Sunglasses market (those who happily licence out mass production of their shades and then stick their luxury logo on at the end ) when they would not dare to do so for their other product lines
So just because something has a logo on it, or is expensive, does this make it luxury?
DITA has challenged the notion of luxury, and in doing so has created its own "Epiluxury" line, with five tenets existing in order for a product to be considered Epiluxury:
1. Functional Performance (the glasses have interchangeable temples, lenses and in some cases, bridges)
2. Engineering Technology (each component is precision engineered, e.g. the 21 piece temple)
3. Artisan Craftsmanship (each piece has been individually crafted from natural and handmade materials, and using experts from Japan, Germany and the United States).
4. Timeless Design (the designs will not go out of style next season, they are enduring)
5. Personal Exclusivity (the modular system means you can customise your glasses as you wish)
The Epiluxury line took 39 months to develop and we have received an extremely limited quantity of the frames, which can be viewed by appointment only. To book your appointment please contact us at email@example.com
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