SILMO - The World's Largest Sunglasses Fair
The largest tradeshow in the world for eyewear is held in Paris every September. Naturally, reVOLVER was there to check out the latest and greatest...
SILMO is the world's largest eyewear tradeshow, covering both Optical and Sunglasses. It's held each year in Paris, and it's where we buy the glasses that will be displayed on reVOLVER's shelves in 2017.
There are thousands of attendees and thousands of glasses to choose from. It can be overwhelming! Glasses can look very similar - but on the face
there can be a world of difference.
One of our brands KUBORAUM was celebrating because they won a prestigious SILMO d'Or Award at the Fair. Not quite sure if the award itself lasted the distance though, we saw it get knocked over at least three times!
Highlights included discussing some reVOLVER exclusives, and meeting the lovely designer Anna-Karin Karlsson, whose spectacular shades were a hit in the shop this summer.
We can't give away too much about the designs, but we are super excited about what's coming!
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